What it's all about
For 25 years the RSVP and Nexus Awards have been recognising and celebrating work that asks for a response, stimulates a conversation, or prompts some deeper brand involvement that leads to a sale, a lead or some other measurable change in behaviour.
One of our most enjoyable tasks here at the Marketing Association is to recognise and celebrate excellence, innovation and best practice in marketing. Our annual RSVP and Nexus Awards are New Zealand’s only awards that showcase the very best in insight-driven marketing initiatives that generate a measurable response to drive unprecedented results.
We encourage you to look at what you’ve done this year alongside each of the categories available. You and your teams deserve to have your efforts and results recognised alongside the work of your peers.
For entrants, winning one of these awards means shining a light on the quality of their work, enhancing reputations, bringing agency and client teams together, and bringing top-notch industry talent calling, so there are many great reasons to enter.
Any client, agency, consultancy or supplier who has been involved in the development of a marketing project or campaign that exhibits excellence in gaining insights from data to generate outstanding measurable results, is encouraged to enter.
Sue McCarty
Chief Executive
Judges
A fabulous line-up of high-calibre industry leaders will judge this year's entries. See the full list of this year's judges here.
Sponsors
Thanks goes to our Premier Sponsors of the Awards: New Zealand Post, Marketing Impact and Loyalty New Zealand.
Key dates
Entries close: Friday 21 October 2011, 5pm
Late entries deadline: Friday 28 October 2011, 5pm
Finalists announced: December 2011
The awards evening: Friday 24 February 2012 at The Langham, Auckland
Late entries
The call for entries deadline is Friday 21 October at 5pm, however this year we the extended ‘late entries’ deadline of Friday 28 October, 5pm is available at an additional cost of $50 + GST per entry. To qualify for the late entries deadline, please apply in writing to Marilena Rosu by email.
The Categories
The annual RSVP and Nexus Awards are made up of three major categories.
The RSVP Awards recognise outstanding marketing campaigns that stimulate a conversation, ask for a response, or prompt some deeper brand involvement that leads to a sale, lead or other measurable change in behaviour. RSVP Awards categories are:
- Customer Acquisition
- Customer Engagement
- Customer Retention
- Internal
- Lead Generation
- Loyalty / Relationship Programme
- Sales Generation / Promotion
- Shoestring Budget
- RSVP Grand Prix
The RSVP Craft Awards celebrate the ‘art’ of the individual elements within response marketing campaigns. They recognise the skills, talents and creativity of the people who made the work happen. The RSVP Craft categories are:
- Best Art Direction
- Best Copywriting
- Best Creative
- Best Data Strategy
- Best Integration
- Best Strategy
- Best Innovative Campaign
- Best Use of Mail
The Nexus Awards recognise excellence in creating the foundations on which measurable campaigns are based: strategic vision, innovation, customer and market insight, response-driven marketing tools and techniques, products or services that make the use of interactive one-to-one communication quicker, easier, or more insightful. The Nexus categories are:
- CRM and Data Management
- Customer and Market Insight
- Innovation
- Marketing Products and Services
- Media and/or Channel Utilisation
- Production and Fulfilment
- Strategic Vision
- Nexus Supreme
The New Zealand Post Student Marketer of the Year Award is sponsored by New Zealand Post and acknowledges excellence in marketing strategy, design and creativity in one brilliant tertiary student or student team. The winner will be recognised amongst the best and brightest in the industry at the Awards evening.