RSVP Craft Awards

Most Innovative Campaign

Recognising ground-breaking innovation that demonstrates a new approach to a marketing campaign and delivers measurable results. Entries can cover any medium or combination of media.

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Judges will look for:

  • how the approach chosen demonstrates a departure from the norm, in one or more areas such as segmentation, channel selection, creative, production etc.
  • justification of the reasons behind the new approach (e.g. – Why was the new approach required? What issues did it solve? What additional benefits did it provide over existing approaches? etc)
  • evidence of success in terms of uplift in key performance metrics including, but not limited to: response rate, customer retention rate, brand awareness etc.

Winners Gallery

2010 Winners
The Journal - Winner 
MINI Soho - What's Your Number? - Runner-up 

2009 Winners
Yellow Tree House - Winner 
Fix This - Runner-up 

2008 Winners
SPCA - A Very Silent Night - Winner 
Microsoft Security "Virus" - Runner-up 

 
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