RSVP Craft Awards

Best Use of Mail

This award recognises the best use of mail, dimensional or flat, as a medium.  Entries must demonstrate the effective use of Customer Relationship Management / database segmentation to deliver targeted, personalised customer communications.

 

Judges will look for:

  • how the creative works to engage the target audience
  • evidence of effective use of database segmentation, targeting and response management
  • evidence of success in terms of uplift in key performance metrics including, but not limited to: response rate, customer retention rate, brand awareness etc.

Winners Gallery

2010 Winners
Kustom Konnections - Winner 
ChildFund Birthday Bounce-back - Runner-up 

2009 Winners
The Nest - Winner 
Westpac Sustainability Staff Launch - Runner-up 

2008 Winners
Perpetual Card - Winner 
Microsoft Security "Virus" - Runner-up 

 
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