RSVP Craft Awards
Best Strategy
The best example of strategic planning as applied to a response-driven campaign, utilising any channel or media. This award recognises a strategy that has driven a significant impact on the company’s bottom line or in other forms of response.
Judges will look for:
- evidence of how the strategy shaped the result - was it breakthrough, smart, innovative, complex or incredibly simple?
- how the strategy drove the campaign(s) and selection of media channel(s)
- ROI/other metrics demonstration.
Winners Gallery