RSVP Craft Awards

Best Strategy

The best example of strategic planning as applied to a response-driven campaign, utilising any channel or media.  This award recognises a strategy that has driven a significant impact on the company’s bottom line or in other forms of response. 

Judges will look for:

• evidence of how the strategy shaped the result - was it breakthrough, smart, innovative, complex or incredibly simple?
• how the strategy drove the campaign(s) and selection of media channel(s)
• ROI/other metrics demonstration.

Winners Gallery

2010 Winners

The Journal - Winner 
MINI Soho - What's Your Number? - Runner-up 

2009 Winners
ONECARD REFRESHED - Winner 

2008 Winners
SUBCARD™ Loyalty Programme - Runner-up 
My Greatest Feat - Winner