RSVP Awards

Sales Generation/Promotion

Campaigns that influence consumers over a given period and/or directly drive sales, such as new product or service launches, cross-selling, up-selling, targeting new consumers, friend-get-friend etc.  These campaigns could employ such sales promotion techniques as sweepstakes, coupons, self-liquidating premiums, price-offs, free-in-the-mail premiums, bonus packs, test drives. 

Judges will look for:

• measurable demonstration of the direct sales driven by the promotion
• ROI.

Winners Gallery

2010 Winners
Farmers Beauty Club extreme makeover - Gold 
Airpoints Magazine - Silver
Mountain Dew Code Red - Silver 
2degrees - It's your number - Bronze