RSVP Awards

Loyalty/Relationship Programme

A series of communications to a maintained database, designed to develop and recognise a marketing relationship. Entries must clearly identify the enhanced status of the relationship and should preferably show the communication series over the last year or longer.

Judges will look for:

• measurable demonstration of customer relationship management best practice
• examples of communication elements showing the way in which the relationship is being communicated
• value enhancement through insights from the relationship
• ROI.

Winners Gallery

2010 Winners
Farmers Beauty Club extreme makeover - Gold
The Journal - Gold 

2008 Winners
See Your Customers Clearly - Silver
SUBCARD™ Loyalty Programme - Gold
BMW Q2 Priority Test Drive - Bronze
Easy Home Loans - Bronze