RSVP Awards

Lead generation

Campaigns for new or existing products/services that generate responses as leads for follow-up.  The quality of the leads generated should be a key consideration when reporting results.  Leads might include individuals with addresses, email addresses or mobile numbers.

 

Judges will look for:

  • measurable quantification of the relative value of the leads to the organisation
  • short vs long-term nature of these leads (i.e. this is about quality, not necessarily high volume low quality)
  • ROI.

Winners Gallery

 

2010 Winners
Immigration New Zealand's Singapore Pilot - Silver
X1 Dessert - Silver
A Good News Story - Bronze
Super CIO - Bronze

 

2009 Winners
Golf GTI Track Day Invite - Gold
ADT Meat Pack - Silver
Where will you go? - Silver
Purina Pet Owner CRM Programme - Bronze
The Real NZ Army - Bronze

2008 Winners
Royal New Zealand Air Force Recruitment Viral - Gold
Immigration NZ's MAGNET Programme - Gold
My Greatest Feat - Gold
No One Will Know You Are Gone - Silver
Force9 Mobile Campaign - Silver
BMW X6 Getting Porsche drivers to change religion - Gold
The Lowdown - Gold

 
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