RSVP Awards

CUSTOMER RETENTION

A campaign directly related to the retention of current clients, customers, suppliers or sponsors of a product or service via any media.

Judges will look for:

measurable proof that the campaign has arrested customer attrition or in some other way increased customer retention
demonstration of how the activity has retained customer value, relative ROI of value retained vs expenditure on the campaign.

2010 Winners
A beautiful lapsed goldmine - Silver

2008 Winners
Meridian Crusader - Gold