RSVP Awards

Customer Engagement

This award recognises campaigns that achieve customer engagement, encouraging customer loyalty and advocacy. The medium of engagement can be either online or offline, or a combination of both.

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Judges will look for:

  • measurable statistics that prove the level of engagement across media, and in what ways
  • what made this campaign different from traditional approaches to market
  • either how it has enhanced long term customer engagement OR can be seen to strategically support this for the future.
  • ROI.

Winners Gallery

2010 Winners
Fuji Xerox - Fujikistan - Gold
Grant's Corner to Corner - Gold
The Journal - Gold
THE PACIFIC - Gold
V Pocket Rocket - Gold
Airpoints Magazine - Silver
Broadband Enlightenment - Silver
The Lowdown - Silver
The Mixandmatcher - Silver
The Edge Lost in a Box - Bronze

2009 Winners
Air New Zealand Nothing to Hide - Gold
ONECARD REFRESHED - Gold
Yellow Tree House - Gold
Growing the Nation's Brain in just 7 days - Gold
Onecard mySpecials - Gold
ANZ 'gettingUthru' - Silver
Raising the stakes for the 40 Hour Famine - Bronze
Ferndale Homicide - Bronze
Treasures Baby Cover 09 - Bronze

 
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