RSVP Awards

Customer Acquisition

Campaigns that directly contributed to the acquisition of new clients, customers, suppliers or sponsors for a product or service via any media. Elements such as research and data-mining should be included, together with the estimated lifetime value of new customers.

• discussion about the value of these acquired customers, expressed in either dollar value or some other measurable way
• a clear explanation of the direct role of the campaign in driving the acquisition of these customers
• ROI.

Winners Gallery

2010 Winners
The Journal - Gold
2degrees - It's your number - Bronze
A Good News Story - Bronze
BNZ Balance Transfer - Bronze

2009 Winners
Raising the Stakes for the 40 Hour Famine - Silver
It's a Shore Thing- Silver
Purina Pet Owner CRM Programme - Bronze
Purina One 30 Day Challenge - Bronze

2008 Winners
Kustom Konnections New Connections - Gold
SKY TV: Front Row Seats - Hamilton Acquisition trial - Silver
Unbelievably Unbelievables - Silver
Air New Zealand Fashion Week A-List - Bronze
LLU Purple Prospecting - Bronze