nexus Awards

Customer and Market Insight

Excellent use of data-mining, statistical analysis or research techniques to gain significant customer insights that drive business value.

Entrants need to demonstrate how the knowledge gained enabled the incremental impact of marketing to be measured and performance gaps to be diagnosed.

Judges will look for:

• new insight and how this was uncovered
• implementation challenges faced and overcome
• how the impact was measured.

Winners Gallery

2010 Winners

Converting Insights to Sales - Store by Store - Gold 
Vodafone Customer Engagement Programme - Bronze 

2009 Winners
Financial Wellbeing Programme - Gold 
Onecard mySpecials - Silver 
ANZ Realtime Voice of Customer Platform - Silver 

2008 Winners
ChildFund : Making Donating More Appealing - Gold 
Onecard Insights On Demand - Gold 
SMART:insight - Silver 
tomorrowShopper - Silver 
Customer Spend Patterns - Gold