nexus Awards

CRM and Data Management

Acknowledging exceptional solutions for managing customer and/or prospect data and information, including methods of collection, storage, cleansing, authentication and integration. This could either be campaign-specific, a single-customer view enabling one-off or multiple campaigns, or increased business efficiency.

Entrants should demonstrate how the solution enhanced marketing activities.

Judges will look for:

evidence of staff commitment to utilising the solution
how measurement was built into the solution
the increase in business efficiency as a result.

Winners Gallery

2010 Winners

Vodafone Customer Engagement Programme - Gold
Airpoints Magazine - Silver

2009 Winners
Onecard mySpecials - Gold
Telecom Total Home "Doing the Sums for our Customers" - Silver
ANZ Realtime Voice of Customer Platform - Silver

2008 Winners
Telecom Customer Relationship Marketing Management (CRMM) - Bronze
Telecom Consumer Welcome Programme - Bronze
Onecard Insights On Demand - Silver
Onecard Super Email - Silver